Marketing & Sales

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Matthias Wegerle

Senior Talent Acquisition Manager

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Our teams in Marketing & Sales

Brand & Content

The Brand & Content team is the focal point for marketing our products and services on all channels.

This is where content and designs are created, and our multi-brand strategy is defined and implemented. It is also where cross-channel, customer-centric campaigns to generate new customers and drive sales growth are planned and realised, and where our social media presence is managed and continuously developed.

Growth & Digital Marketing

Our teams in the areas of App Growth Marketing, CRM, Marketplaces & Affiliate Marketing and Paid Advertising drive the further development of the various digital marketing channels for our three consumer brands.

With a combination of analytical understanding, creativity and technical expertise, they create effective campaigns along the customer life cycle.

Site Merchandising & Retail Media

As one of the leading retail media providers in the healthcare sector, we offer our advertising partners innovative advertising solutions such as sponsored product ads, native brand ads and native video ads, thus providing the right environment for placing a differentiated product portfolio with a wide reach.

Based on the marketing challenges of our B2B customers, the team works out specific media offers and continuously develops our retail media solutions.

Marketplace

A key element of our corporate strategy is the PromoFarma by DocMorris marketplace and the expansion of our product range to Health in one Click.

To further expand our success in one of the fastest growing areas of e-commerce, our team is working with our existing and new marketplace partners to ensure that patients and customers have easier and faster access to a wider range of products.

Category Management

Our category management plans, manages and continuously develops our product portfolio together with manufacturers, wholesalers and marketplace partners in order to offer our customers a portfolio that is perfectly tailored to their needs.

The team works in cross-functional category squads to continuously optimise the customer experience for the pharmaceutical, beauty and personal care sectors by providing the best possible service, a larger product range, lower prices and better availability.

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Shaping healthcare together.

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